Better Buying Goes Straight To The Bottom Line.
The Purchasing Department Tuesday, November 16th, 2010
In these low growth times organizations are realizing that cutting costs is an easier than growing revenues.

In these low growth times organizations are realizing that cutting costs is an easier than growing revenues.

In an effort to minimize risk buyers are taking smaller steps as they progress towards major buying decisions.

If there are key points of information that have not been elicited by the main content of the RFX, then the ‘Any Other Information’ panel should indeed be used in order to provide it.

It may surprise you to know that a significant volume of large purchasing in the public sector does not go to competitive tender. Here is why.

Most traditional sales techniques presuppose that the sellers knows more than the buyer. However, this does not fit with reality in respect of most complex buying decisions.

As more salespeople are learning to their cost, assumptions about how the buying decision is going to be made can be dangerous.

Can Sellers Really Help Buyers To Buy? Well, if you listen to buyers the answer is a disappointing ‘no’.

All it takes is for one of the many CC’d recipients to raise a question, or a query to impact on the pace of the sale.

Typically, salespeople wonder if asking ‘what is your buying process?’ is a question that will either startle, or draw a blank stare from the buyer.

As salespeople it is easy to assume that buyers have become more machine-like in their approach to buying and that means they overlook opportunities to engage with buyers to the full extent possible.

There is no universal approach to buying, so it is essential for the seller to understand the role of purchasing on a case by case basis.

The 5 steps model of buying is a one dimensional picture of buying can catch the salesperson off his, or her guard.

Many salespeople believe that ‘good guys finish last’, however those that really matter – that is buyers – don’t agree. The stereotypical salesperson is a super confident, fast talking, go getter who just won’t take ‘no’ for an answer. He, or she is a Type A personality, who is prepared to do what ever and [...]

If you are still focused on selling skills, then you are missing the bigger picture. That is because the role of traditional selling skills in sales success has been sidelined. A great number of them are outdated and outmoded. Indeed if you listen to your prospects, they may be the problem, rather than the solution. [...]

As a salesperson it is easy to assume that buyers are obsessed with price, or more to the point getting the lowest price. But is that really true? Is it perhaps too easy to blame our sales failures on an unreasonable buyer obsession with price? Well, let’s ask buyers and in particular public sectors buyers. [...]

‘Helping the buyer to buy’ may sound soft, compared to pitching, persuading and closing for example. However, the reality couldn’t be more different.

The inside track as to what pricks their interest. Specifically we asked them what turns buyers ON, or to that matter what turns them OFF!

When buyers download a white paper they expect a certain level of informational value, but they are being cheated.
‘[tab name=’Overview’] This is the overview section.[/tab] [tab name=’Overview’]This is the overview section.[/tab] [tab name=’Overview’]This is the overview section.[/tab] [end/tabset]‘ this is a test
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