It’s Official: Procrastination Is Good For Buying!
Sellers battle procrastinating buyers every day in the hope of meeting this quarter’s target. But as a new book reveals there is a good reason for buyers to want to delay a decision. It is a classic case of buyer as a tortoise and seller as a hare. Selling To The Procrastinating Buyer Understandably sellers […]
The Fast Sale: Don’t You Know Who Stephen Kiprotich Is?
In selling, just as in sports, speed is just one of the factors that determine success. Indeed, Gold Medal winners provide some inspiration in coping with longer more complex sales. Olympic Inspiration For Sellers I bet you have heard of Usain Bolt, the fastest person ever and star of the 2012 London Olympics. Bolt won […]
Are You Helpless To Prevent Stalled Buying Decisions?
One of the most popular B2B Sales Blogs from the US has just posted an interview with The ASG Group’s John O Gorman and Ray Collis on the subject of stalled deals. The interviewer Dave Stein of ES Research Group asked Ray and John the following searching questions, with a snippet of the responses shown for each: 1. Why […]
Sales Training Under The Magnifying Glass
We did an analysis of sales training courses recently. We found that there was little change in over a decade in terms of the topics being addressed. More important still, it appears that sales training has failed to reflect any of the dramatic changes that have taken place in respect of how buyers buy. Indeed, […]
Solution Selling – Dead Or Alive?
Buyers still need solutions right? Well, of course they do. Indeed, they want better solutions than ever before and they want a better price too! The only problem is that they don’t necessarily need or want the sales and marketing that goes with them. This paradox is at the centre of a new controversy in […]
Buyer OCD: The Obsession With Lowest Price
More and more buyers are being diagnosed with Price OCD, or Obsessive Compulsive Disorder. It is causing increased anxiety even frustration among salespeople. Buyer OCD is a diagnosis offered by salespeople who are witnessing first hand the ongoing buyer obsession with price and the compulsive; price checking, competitive tendering and price re-negotiation, that accompanies it. […]
The Competitive Tender: Sellers Can’t Expect Buyers To Be Monogamous!
Don’t be taken aback when the buyer seeks competing quotes. Instead, only get surprised if he, or she doesn’t. A sales strategy that assumes buyer monogamy is a dangerous one. The Illusion Of The Monogamous Buyer! Sellers should never get complacent. Don’t let an apparent coziness fool you into thinking that the buyer is going to be monogamous! In […]
Welcome To The Sales Olympics
The London Olympics have arrived. There is certain to be lots of blood, sweat and some gold too. But, with markets remaining sluggish, for many sellers re-igniting sales is proving to be a challenge of Olympic proportions. As new world records are set in London, we have turned to past and present champions for inspiration […]
What Science Tells Us About The Speed Of Buying
Today’s buyers are slower to decide and that makes sales cycles longer. That sounds like a statement of the obvious, but it is actually grounded in our most up-to-date understanding of the workings of the human brain. Scientists Reveal The True Speed Of Buying You don’t need to understand cognitive science in order to know […]
Are You Selling Like A Scientist?
Recent scientific discoveries and how they were communicated to the world can provide lessons on how to sell. So, are you selling like a scientist and might it be limiting your sales success? We waited with anticipation, like so many millions, for the announcement of one of the greatest discoveries of this century (perhaps any century). A […]
Get Yourself A New Friend – An Accountant!
Selling to today’s numbers-obsessed buyers requires a new dexterity with numbers. But that poses a challenge for many salespeople. Could you sit down with an accountant (or accountant-type) for 30 mins and absolutely convince him, or her about the merits of your solution? That is a key measure of the type of skill required to sell […]
Sellers: Are You Leaving Your Buyer Naked?
Many sellers are leaving their buyers naked! They are getting them excited about their solutions and then letting them go off unprepared to their senior management colleagues looking for approval. The Naked Buyer Typical sales proposals fail to provide buyers with the basic undergarments in terms of the justification required for the buying decision. That […]
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