John O' Gorman

Re-Energizing Your Team Around Sales Performance Measures

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Print off and give each member of your team a copy of the blank dashboard (click here to download) and follow the 5 simple steps below.

Step 1:  Ask each person to pin-point what they see as the present position in respect of:
– Sales activity (the quantity of sales calls, meetings and opportunities) on the left dial and
– Sales effectiveness (quality of calls, meetings, and opportunties) on the right dial.

sales activity and effectiveness


The dials show a scale of 0 to 100, so if you feel activity levels are at 50% then draw your needle from the center of the dial to the point on the circumference that says 50.  You will find the instructions on the sheet.  

Step 2: After each person draws the needle on the two dials, ask them where they want the needle to be in the next 3 or 6 months.

This involves setting a goal for improving the level of sales activity and effectiveness.  For example, the goal may be to increase sales activity levels from 50% to 70%.

Now you have an ‘as is’ and ‘to be’ position for activity and effectiveness for each team member. That is a great place to begin a discussion – Step 3.

On the next page you will find tips on how to really get the discussion going.

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