Misreading the Buyer’s Motivation

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 Ray Collis

Misreading The Buyer’s Motivation

Misreading The Buyer’s Motivation

Many sellers underestimate the buying decision. They fail to see that it is underpinned by a more complex business decision. As a result the most powerful sales technique – the business case – is all too often overlooked.

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The latest research on how buyers buy
Who makes the buying decision