John O' Gorman

50% Of Sales Forecasts Are Undermined By Missing Information

50% Of Sales Forecasts Are Undermined By Missing Information

Sellers are not getting all the information that they need. They are being asked to prepare accurate forecasts and close deals while at the same time key information is being withheld. In this insight we will examine the types of information sellers are being denied and how it can be accessed.

 John O' Gorman

Building A Logical Argument For Buying Your Solution

Building A Logical Argument For Buying Your Solution

How do you build a logical argument for the purchase of your product or solution? One that can beat the competition, secure the budget and win the deal? As we will examine in this insight the formula is clear.

 John O' Gorman

New Perspectives On Sales Success – Research From RAIN Group

New Perspectives On Sales Success – Research From RAIN Group

Selling has entered a new more dynamic era. New methodologies are challenging old methodologies with increased levels of research and innovation among sales consulting and training organizations around the world.

 John O' Gorman

Is Relationship Selling Under Attack?

Is Relationship Selling Under Attack?

Relationships are an essential ingredient of successful selling. But will your relationship survive a change in the customers strategy, increasing budgetary pressures or the involvement of procurement? In this insight we examine the challenges to relationship selling and how they can be met.

 John O' Gorman

How To Sell To Cold & Reserved Buyers

How To Sell To Cold & Reserved Buyers

Increasingly salespeople are reporting the demise of small talk and other social niceties in the buyer encounter. But, what does it mean for your relationship selling strategy?

 John O' Gorman

How High Can You Climb To Communicate Your Value?

How High Can You Climb To Communicate Your Value?

You want to be thought of by your organization and more specifically the purchase of your solution to be considered important by the customer. You want it to matter – you want it to be seen as ‘strategic’. But when it comes to buying decisions, what is strategy and how can you connect with it?

 John O' Gorman

The Cost-Saver Menu: 11 Ways To Help Your Buyer Save

The Cost-Saver Menu:  11 Ways To Help Your Buyer Save

Imagine if you could give the buyer a menu of ways to save money, other than cutting your margins. This insight shows you how.

 John O' Gorman

Staple Yourself To Their Order

Staple Yourself To Their Order

Are there opportunities to optimize how your customers interact with your solution from the moment of purchase to the point of payment? To find out ‘staple yourself to the order’.

 John O' Gorman

10 Commandments of Corporate Buying – The Implications For Sellers

10 Commandments of Corporate Buying – The Implications For Sellers

What are the core beliefs or principles of modern procurement? Whether you are a manager running a department or a salesperson selling into an organization you need to know them. They impact on selling as much as buying. In this insight we will share with you the new rules and ethos of buying in large organizations.

 John O' Gorman

Are You Using The IKEA Effect To Help Them Buy?

Are You Using The IKEA Effect To Help Them Buy?

The IKEA Effect provides a clear warning to sellers – ensure the buyer is involved in the process of defining, building, or tailoring your product, or at least in the process of purchase and justification.

 John O' Gorman

Why BANT Is Not Enough!

Why BANT Is Not Enough!

The VP of Sales had just taken to the stage. With his opening remark my jaw dropped. ‘BANT is no longer enough’ he proclaimed.

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