B2C Buying

 John O' Gorman

What ‘How You Buy’ Reveals About Modern Buying

What ‘How You Buy’ Reveals About Modern Buying

How we buy at home, says a lot about how we should sell at work. The way we buy a house, car, or even car insurance, in many ways mirrors the changes in how our prospects buy. The implication is that by examining how we buy, we can better understand how our customer buy.  It helps [...]

 John O' Gorman

How Long Before Consumers Start Buying Like Corporations?

How Long Before Consumers Start Buying Like Corporations?

If predictions are right then it won’t be long before consumers start buying like corporations and B2C marketers get a fright.   The further advance of new technologies such as social media are likely to result in a B2C markets going the way of B2B markets with a dramatic shift in power from seller to [...]

why-buy-smallad
The latest research on how buyers buy
Who makes the buying decision