Building A Logical Argument For Buying Your Solution
How do you build a logical argument for the purchase of your product or solution? One that can beat the competition, secure the budget and win the deal? As we will examine in this insight the formula is clear.
What Does Your Customer’s Industry Reveal About It’s Buying?
Sellers know that buyers vary from industry to industry, but now research shows exactly which industries are the best and the worst at buying. The question is how can you use this information to help you sell. Most salespeople have developed an intuitive feeling that some industries are better at buying than others. But is [...]
TidalWave SELLING – Due in Quarter 1, 2013
As you may know The ASG Group’s Ray Collis and John O Gorman have a new book due out in the first quarter of next year. It is called: TIDALWAVE SELLING – The 12 Megatrends In Buying That Shape Your Sales Success. Today we received a draft of the cover artwork (shown above) and we’d [...]
The Supply Chain Top 25 – Lessons From The Leaders
For suppliers what makes for great supply chain management is certain to be of interest. That means a recent Gartner report on the Top 25 Supply Chain leaders makes interesting reading. Who are today’s leaders in terms of both buying and supplying? The answer is to be found from Gartner recently published Supply Chain [...]
Fortress Buying – Why Won’t Buyers Let You In?
More and more professional buyers are adopting a ‘fortress mindset’ in their approach to dealing with sellers. In short, they have erected defenses that are designed to keep sellers at bay. In this article, we examine how you can encourage buyers to lower their defenses…
Buyers Are Taking ‘Baby Steps’
In an effort to minimize risk buyers are taking smaller steps as they progress towards major buying decisions.
Want to Build Trust? Then Minimise Buyer Risk
Finding the issue of trust a little difficult to deal with? Well, look at it interms of the buyer’s risk can help. Specifically the risk of making the wrong buying decision and the consequences in terms of; embarrassment, annoyance and cost. Your concern for and efforts to reduce the buyer’s risk are probably the most effective [...]
Buyers Ask: Will You Help Me Get Promoted?
Buyers want to know is ‘will your products and services get me promoted, or demoted?’
Buyers Have Funnels Too!
Sales people are not the only ones who have funnels, buyers have them too! I will let the IT Director of a large multi-national explain: ‘Last year we had 300 million worth of projects for consideration across the organisation, but only a budget of 100 million. That meant we were faced with some very hard [...]
How to Maximise the Success of Your Sales Calls
In the present environment, salespeople are delighted with the opportunity to meet with anybody who expresses an interest. But, what exactly is the purpose of that first meeting and how to maximise its success? For example, how speedily can you qualify the opportunity? To help you we have pulled some of the key points from [...]
Win, Lose, or worse of all Stalled!
There was a time when the worst that could happen to a salesperson was that he, or she would lose the sale. But, even more dreaded are those sales cycles that are stalled. A stage cycle gets to the stage where a salespeople needs closure. That is a definitive yes, or no, that would enable [...]
Think Business Case Not Sales Proposal
Would you be surprised to know that many large organizations require a business case for purchases of as little as €20,000? Probably not. As one salesperson told us recently; ‘I have seen more business cases in the past year than I have in the previous 19 years’. With budgets being squeezed in response to the [...]
Are Buyers and Sellers Really on the Same Page?
You know the song ‘you say tomato, I say tomatoe – let’s call the whole thing off!’. Well buyers sometimes feel that way when dealing with salespeople. For example, when it comes to looking at orders and how they are won, there is a fundamental duality between vendors and buyers. Here is why: Vendors are [...]
Selling Is Only Half The Solution!
As a profession we are continually focused on selling, new sales strategies and techniques, pre-qualifying the sale, accelerating the sale and even closing the sale. But, selling is only half the solution! As a profession we are discovering there is a whole lot more…
Is Sales The Engine Of Your Business?
Many companies are facing an uphill struggle to regain lost ground in respect of sales and profits as world markets slowly return to growth. But, which companies are best positioned to return to accelerate out of the recession? Not an easy matter to predict you would imagine, or maybe the answer is the extent to [...]
Vorsprung Der Sales Technic!
Two decades ago an advertising executive took a factory sign and turned it into one of the most globally recognised of marketing slogans. The slogan wasn’t even in English! It means ‘progress through technology’, but is more familiar to us all as ‘vorsprung der technic’ – the Audi trade mark. Progress through sales technology! A [...]
Buyers Are In ‘Play It Safe!’ Mode
(a) ‘Playing it Safe’ For buyers this is the era of ‘playing it safe’. The cost – benefits equation calculated in respect of each major purchase decision has a vital new dimension – that of risk. This is having a major impact on the nature of decision making. The appetite for risk has diminished greatly. [...]
Just How Risky Is The Purchase? A Checklist
Some buying decisions are more risky for the buyer than others and obviously that is of concern to the seller because risk can be a major banana-skin. The perceived level of risk associated with the purchase decision is greatest where: 1 The buying decision is new (as opposed to for example a repeat purchase) 2 [...]
Ask Fewer Questions In Your First Meetings
Question With Care! Salespeople have been told to talk less and listen more. In this way they can gain a better understanding of the needs of their customers and prospects. That means salespeople are arming themselves with more and better questions aimed at qualifying the prospect, understanding his needs, eliciting information regarding the buying process, [...]
Great News! The Era of the Sales Pitch is over!
Buyers and sellers alike are breathing a sigh of relief as the era of the sales pitch comes to a end. Evidence of the decline can be seen in the growing preference for conversations over presentations as sales people seek to truly engage with potential customers. Don’t Pitch Unless Your Customer is Ready! The sales [...]
