Buyers Are Taking ‘Baby Steps’
In an effort to minimize risk buyers are taking smaller steps as they progress towards major buying decisions.
Buyers Ask: Will You Help Me Get Promoted?
Buyers want to know is ‘will your products and services get me promoted, or demoted?’
Buyers Have Funnels Too!
Sales people are not the only ones who have funnels, buyers have them too! I will let the IT Director of a large multi-national explain: ‘Last year we had 300 million worth of projects for consideration across the organisation, but only a budget of 100 million. That meant we were faced with some very hard […]
Win, Lose, or worse of all Stalled!
There was a time when the worst that could happen to a salesperson was that he, or she would lose the sale. But, even more dreaded are those sales cycles that are stalled. A stage cycle gets to the stage where a salespeople needs closure. That is a definitive yes, or no, that would enable […]
Think Business Case Not Sales Proposal
Would you be surprised to know that many large organizations require a business case for purchases of as little as €20,000? Probably not. As one salesperson told us recently; ‘I have seen more business cases in the past year than I have in the previous 19 years’. With budgets being squeezed in response to the […]
Are Buyers and Sellers Really on the Same Page?
You know the song ‘you say tomato, I say tomatoe – let’s call the whole thing off!’. Well buyers sometimes feel that way when dealing with salespeople. For example, when it comes to looking at orders and how they are won, there is a fundamental duality between vendors and buyers. Here is why: Vendors are […]
Selling Is Only Half The Solution!
As a profession we are continually focused on selling, new sales strategies and techniques, pre-qualifying the sale, accelerating the sale and even closing the sale. But, selling is only half the solution! As a profession we are discovering there is a whole lot more…
Is Sales The Engine Of Your Business?
Many companies are facing an uphill struggle to regain lost ground in respect of sales and profits as world markets slowly return to growth. But, which companies are best positioned to return to accelerate out of the recession? Not an easy matter to predict you would imagine, or maybe the answer is the extent to […]
Vorsprung Der Sales Technic!
Two decades ago an advertising executive took a factory sign and turned it into one of the most globally recognised of marketing slogans. The slogan wasn’t even in English! It means ‘progress through technology’, but is more familiar to us all as ‘vorsprung der technic’ – the Audi trade mark. Progress through sales technology! A […]
Buyers Are In ‘Play It Safe!’ Mode
(a) ‘Playing it Safe’ For buyers this is the era of ‘playing it safe’. The cost – benefits equation calculated in respect of each major purchase decision has a vital new dimension – that of risk. This is having a major impact on the nature of decision making. The appetite for risk has diminished greatly. […]