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	<description>Buyer Insights For Sellers From John O Gorman and Ray Collis of The ASG Group</description>
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		<title>Buyer Insights</title>
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	<itunes:subtitle>If you are you are feeling a little hard done by because of the way of the today’s buyer we have a message for you: ‘it is time to get real!’</itunes:subtitle>
	<itunes:summary>Buyer Insights For Sellers From John O Gorman and Ray Collis of The ASG Group</itunes:summary>
	<itunes:keywords>Sandler Sales, Selling, Sales, Sales Process, Buying Process, Ray Collis, John O Gorman, The ASG Group</itunes:keywords>
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	<itunes:author>John O Gorman &#38; Ray Collis The ASG Group</itunes:author>
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		<itunes:name>John O Gorman &#38; Ray Collis The ASG Group</itunes:name>
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		<title>What &#8216;How You Buy&#8217; Reveals About Modern Buying</title>
		<link>http://buyer.sellerinsights.com/2012/05/10/how-you-buy-modern-buying/</link>
		<comments>http://buyer.sellerinsights.com/2012/05/10/how-you-buy-modern-buying/#comments</comments>
		<pubDate>Thu, 10 May 2012 10:18:48 +0000</pubDate>
		<dc:creator>John O'Gorman</dc:creator>
				<category><![CDATA[B2C Buying]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=4021</guid>
		<description><![CDATA[How we buy at home, says a lot about how we should sell at work. The way we buy a house, car, or even car insurance, in many ways mirrors the changes in how our prospects buy. The implication is that by examining how we buy, we can better understand how our customer buy.  It helps [...]]]></description>
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		<title>How Long Before Consumers Start Buying Like Corporations?</title>
		<link>http://buyer.sellerinsights.com/2012/05/08/how-long-before-consumers-start-buying-like-corporations/</link>
		<comments>http://buyer.sellerinsights.com/2012/05/08/how-long-before-consumers-start-buying-like-corporations/#comments</comments>
		<pubDate>Tue, 08 May 2012 16:22:13 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[B2C Buying]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3996</guid>
		<description><![CDATA[If predictions are right then it won&#8217;t be long before consumers start buying like corporations and B2C marketers get a fright. &#160; The further advance of new technologies such as social media are likely to result in a B2C markets going the way of B2B markets with a dramatic shift in power from seller to [...]]]></description>
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		<title>It Is Time To Play By The Buyer&#8217;s Rules</title>
		<link>http://buyer.sellerinsights.com/2012/04/25/it-is-time-to-play-by-the-buyers-rules/</link>
		<comments>http://buyer.sellerinsights.com/2012/04/25/it-is-time-to-play-by-the-buyers-rules/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 07:50:14 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Buying Process]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3940</guid>
		<description><![CDATA[There are many things about modern buying that frustrate, even annoy, salespeople.  But top of the list is buying rules and procedures.  But this frustration is futile, even counter-productive. As this article shows sellers should stop resisting the inevitable and learn to play by the rules. &#160; &#160; Complaining About The Rules? Sellers regularly complain [...]]]></description>
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		<title>TidalWave SELLING &#8211; Due Later This Year</title>
		<link>http://buyer.sellerinsights.com/2012/04/25/tidalwave-selling-due-later-this-year/</link>
		<comments>http://buyer.sellerinsights.com/2012/04/25/tidalwave-selling-due-later-this-year/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 07:13:13 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3937</guid>
		<description><![CDATA[As you may know The ASG Group&#8217;s Ray Collis and John O Gorman have a new book due out before the end of the year.  It is called: TIDALWAVE SELLING &#8211; The 12 Megatrends In Buying That Shape Your Sales Success. Today we received a draft of the cover artwork (shown above) and we&#8217;d like [...]]]></description>
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		<title>To Sell More &#8211; Empathize More!</title>
		<link>http://buyer.sellerinsights.com/2012/04/20/to-sell-more-empathize-more/</link>
		<comments>http://buyer.sellerinsights.com/2012/04/20/to-sell-more-empathize-more/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 16:05:34 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Tips for Sellers]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3919</guid>
		<description><![CDATA[Salespeople who understand the buyer more, sell more. That is clear to see from our benchmarking data, as well as our direct experience. But an intellectual understanding of the buying decision is no longer enough. Salespeople who translate buyer understanding into buyer empathy enjoy the greatest sales success. &#160; &#160; Buyers: To Know ‘Em Is [...]]]></description>
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		<title>Buyers From Hell!  What Your Worst Customers Can Teach You</title>
		<link>http://buyer.sellerinsights.com/2012/04/20/buyers-from-hell/</link>
		<comments>http://buyer.sellerinsights.com/2012/04/20/buyers-from-hell/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 09:58:09 +0000</pubDate>
		<dc:creator>John O'Gorman</dc:creator>
				<category><![CDATA[Buyer-Seller Relations]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3902</guid>
		<description><![CDATA[In our training workshops we ask some of the salespeople participating to tell us about their most demanding customer, or prospect. It does not take much encouragement to get people talking and the stories they tell are compelling. Perhaps they are compelling because as salespeople we can all relate to the story of the unreasonable [...]]]></description>
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		<title>Contract Compliance &#8211; Implications For Sellers</title>
		<link>http://buyer.sellerinsights.com/2012/04/18/contract-compliance-implications-for-sellers/</link>
		<comments>http://buyer.sellerinsights.com/2012/04/18/contract-compliance-implications-for-sellers/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 10:39:39 +0000</pubDate>
		<dc:creator>John O'Gorman</dc:creator>
				<category><![CDATA[Compliance]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3852</guid>
		<description><![CDATA[Buyers are getting better at managing their contracts with suppliers.   In this article we will example the implications for sellers of the new focus on contract management. We are all aware of the increased attention paid by buyers to the issue of benefits realisation and the drive to ensure that the promised savings and [...]]]></description>
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		<title>Sellers: How To Avoid Getting Shown The Red Card</title>
		<link>http://buyer.sellerinsights.com/2012/04/17/3822/</link>
		<comments>http://buyer.sellerinsights.com/2012/04/17/3822/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 12:49:36 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[How Buyers Buy]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3822</guid>
		<description><![CDATA[No salesperson ever sets out to give a buyer the hump, but that is what appears to be happening with increasingly regularity. Sellers are making obvious mistakes that can result in immediate disqualification. &#160; Hot-Headed Sellers Are Shown The Red Card An increasing numbers of sellers are unwittingly rubbing buyers up the wrong way. They [...]]]></description>
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		<title>The New Buyer Obsession: Benefits Realization</title>
		<link>http://buyer.sellerinsights.com/2012/04/17/the-new-buyer-obsession-benefits-realization/</link>
		<comments>http://buyer.sellerinsights.com/2012/04/17/the-new-buyer-obsession-benefits-realization/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 12:14:14 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3806</guid>
		<description><![CDATA[Buyers have a new obsession. It is called &#8216;benefits realization&#8217;, or alternatively &#8216;benefits delivery&#8217;. They have lost faith that promises made before the sale will actually materialize and are determined to intervene to ensure that they do. Buyers Become Benefits-Obsessed It makes no sense for organizations to spend many months in planning the right strategies, [...]]]></description>
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		<title>Do You Know The Buyer’s ‘Should-Cost’ Estimate?</title>
		<link>http://buyer.sellerinsights.com/2012/04/17/do-you-know-the-buyer%e2%80%99s-%e2%80%98should-cost%e2%80%99-estimate/</link>
		<comments>http://buyer.sellerinsights.com/2012/04/17/do-you-know-the-buyer%e2%80%99s-%e2%80%98should-cost%e2%80%99-estimate/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 11:46:28 +0000</pubDate>
		<dc:creator>John O'Gorman</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3764</guid>
		<description><![CDATA[What the buyer expects your solution to cost has a major bearing on getting the sale. Yet most salespeople try to sell without actually knowing what the buyer&#8217;s &#8216;should-cost&#8217; estimate is. That does not make sense. The reality is that most buyers don&#8217;t set about buying something without having an idea (however vague) of what [...]]]></description>
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