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	<description>Buyer Insights For Sellers From John O Gorman and Ray Collis of The ASG Group</description>
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	<managingEditor>ray.collis@gmail.com (John O Gorman &#38; Ray Collis The ASG Group)</managingEditor>
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		<title>Buyer Insights</title>
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	<itunes:subtitle>If you are you are feeling a little hard done by because of the way of the today’s buyer we have a message for you: ‘it is time to get real!’</itunes:subtitle>
	<itunes:summary>Buyer Insights For Sellers From John O Gorman and Ray Collis of The ASG Group</itunes:summary>
	<itunes:keywords>Sandler Sales, Selling, Sales, Sales Process, Buying Process, Ray Collis, John O Gorman, The ASG Group</itunes:keywords>
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	<itunes:author>John O Gorman &#38; Ray Collis The ASG Group</itunes:author>
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		<itunes:name>John O Gorman &#38; Ray Collis The ASG Group</itunes:name>
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		<title>How To Make The Cost Cutting Buyer Your Ally</title>
		<link>http://buyer.sellerinsights.com/2011/12/08/how-to-make-the-cost-cutting-buyer-your-ally/</link>
		<comments>http://buyer.sellerinsights.com/2011/12/08/how-to-make-the-cost-cutting-buyer-your-ally/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 13:33:38 +0000</pubDate>
		<dc:creator>John O'Gorman</dc:creator>
				<category><![CDATA[Buyer-Seller Relations]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Buyer Strategies]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3694</guid>
		<description><![CDATA[The 6 buyer strategies for cost reduction and their implications for sellers Today&#8217;s buyers are hell-bent on cutting cost. However for sellers that need not be all bad news. Indeed, the latest wave of buyer cost cutting, with its broader and more sustainable focus, has the potential to take buyer-seller relationships to a new level. [...]]]></description>
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		<title>The Supply Chain Top 25 &#8211; Lessons From The Leaders</title>
		<link>http://buyer.sellerinsights.com/2011/11/28/the-supply-chain-top-25-lessons-from-the-leaders/</link>
		<comments>http://buyer.sellerinsights.com/2011/11/28/the-supply-chain-top-25-lessons-from-the-leaders/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 11:32:30 +0000</pubDate>
		<dc:creator>John O'Gorman</dc:creator>
				<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3685</guid>
		<description><![CDATA[For suppliers what makes for great supply chain management is certain to be of interest.   That means a recent Gartner report on the Top 25 Supply Chain leaders makes interesting reading. Who are today&#8217;s leaders in terms of both buying and supplying? The answer is to be found from Gartner recently published Supply Chain [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fortress Buying – Why Won’t Buyers Let You In?</title>
		<link>http://buyer.sellerinsights.com/2011/10/06/fortress-buying-%e2%80%93-why-won%e2%80%99t-buyers-let-you-in/</link>
		<comments>http://buyer.sellerinsights.com/2011/10/06/fortress-buying-%e2%80%93-why-won%e2%80%99t-buyers-let-you-in/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 11:20:53 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[The New Realities of Buying]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3355</guid>
		<description><![CDATA[More and more professional buyers are adopting a 'fortress mindset' in their approach to dealing with sellers. In short, they have erected defenses that are designed to keep sellers at bay. In this article, we examine how you can encourage buyers to lower their defenses...
]]></description>
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		<title>Are You &#8216;Easy Prey&#8217; For Aggressive Buyers?</title>
		<link>http://buyer.sellerinsights.com/2011/09/16/are-you-easy-prey-for-aggressive-buyers/</link>
		<comments>http://buyer.sellerinsights.com/2011/09/16/are-you-easy-prey-for-aggressive-buyers/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 07:20:53 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Buyer-Seller Relations]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3331</guid>
		<description><![CDATA[With more sellers chasing fewer customers these days, do buyers have the upper hand? Well, according to buyers themselves, the answers is yes. However, it&#8217;s also apparent that some sellers are leaving themselves vulnerable to manipulation from increasingly aggressive buyers. In this article we look at what this means, as well as offering some advice [...]]]></description>
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		<title>How To Make The Category Manager Your Friend</title>
		<link>http://buyer.sellerinsights.com/2011/05/28/how-to-make-the-category-manager-your-friend/</link>
		<comments>http://buyer.sellerinsights.com/2011/05/28/how-to-make-the-category-manager-your-friend/#comments</comments>
		<pubDate>Sat, 28 May 2011 14:31:01 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Buying Team]]></category>
		<category><![CDATA[Who Makes The Decision]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3397</guid>
		<description><![CDATA[Organizations are increasingly structuring their procurement in terms of key categories. This new state of play presents a range of opportunities, as well as challenges, for the seller. Above all else, it means the salesperson must work to make the category manager his or her friend. The following article shows how this can be achieved...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sellers Beware: Buyers Know What You Are Thinking!</title>
		<link>http://buyer.sellerinsights.com/2011/05/19/sellers-beware-buyers-know-what-you-are-thinking/</link>
		<comments>http://buyer.sellerinsights.com/2011/05/19/sellers-beware-buyers-know-what-you-are-thinking/#comments</comments>
		<pubDate>Thu, 19 May 2011 14:45:00 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Buyer-Seller Relations]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=3338</guid>
		<description><![CDATA[Buyers these days are increasingly well-prepared for their interactions with sellers. Indeed, some are even going so far as enrolling in courses specifically aimed at learning how to deal with salespeople! This is yet another reason why sellers must beware of reusing the same old clumsy sales techniques that buyers can quickly see through...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Get Squeezed Between Procurement &amp; Finance</title>
		<link>http://buyer.sellerinsights.com/2011/04/13/how-to-avoid-being-squeezed-between-procurement-and-finance/</link>
		<comments>http://buyer.sellerinsights.com/2011/04/13/how-to-avoid-being-squeezed-between-procurement-and-finance/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 21:21:22 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Purchasing Department]]></category>
		<category><![CDATA[checklist]]></category>
		<category><![CDATA[Purchasing Department]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=2990</guid>
		<description><![CDATA[The 'cold war' may now be over, but relations between procurement and finance within many organizations remain frosty. This can have many undesirable consequences for sellers, who may often find themselves unwittingly caught up in a power-struggle between the two functions. This article provides tips for sellers on how to avoid getting squeezed in the middle...]]></description>
		<wfw:commentRss>http://buyer.sellerinsights.com/2011/04/13/how-to-avoid-being-squeezed-between-procurement-and-finance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What&#8217;s On The Buyer Agenda? Behind The Scenes at Procurecon 2011</title>
		<link>http://buyer.sellerinsights.com/2011/04/06/whats-on-the-buyer-agenda-behind-the-scenes-at-procurecon-2011/</link>
		<comments>http://buyer.sellerinsights.com/2011/04/06/whats-on-the-buyer-agenda-behind-the-scenes-at-procurecon-2011/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 10:47:27 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=2933</guid>
		<description><![CDATA[Just what is it that the people responsible for buying in some of the world's largest organisations talking about at this time and what are the implications for salespeople and sales skills? To find out Ray Collis, author of The B2B Sales Revolution, goes behind the scenes at an exclusive gathering of buyers - Procurecon 2011 in London. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How To Avoid Getting Beaten-Up By Buyers</title>
		<link>http://buyer.sellerinsights.com/2011/04/03/beaten-up-by-the-buyer/</link>
		<comments>http://buyer.sellerinsights.com/2011/04/03/beaten-up-by-the-buyer/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 14:58:34 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Buyer-Seller Relations]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=2817</guid>
		<description><![CDATA[Sellers expect to have to slug it out with other suppliers, but they may find that they 'lick the competition' only to then be beaten-up by the buyer. We asked sellers about their most bruising buyer encounters and the lessons they had to offer...]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Buying Nirvana: Why Can&#8217;t Buyers &amp; Sellers Work In Harmony?</title>
		<link>http://buyer.sellerinsights.com/2011/03/29/buying-nirvana-buyers-sellers-working-in-harmony/</link>
		<comments>http://buyer.sellerinsights.com/2011/03/29/buying-nirvana-buyers-sellers-working-in-harmony/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 15:35:57 +0000</pubDate>
		<dc:creator>Ray Collis</dc:creator>
				<category><![CDATA[Buyer-Seller Relations]]></category>

		<guid isPermaLink="false">http://buyer.sellerinsights.com/?p=2772</guid>
		<description><![CDATA[The buying revolution requires a more advanced, mature and sophisticated relationship than before between buyer and seller. It requires a partnership of equals, built around a steady progression from dependence to independence, and onwards towards interdependence...]]></description>
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