John O' Gorman

How To Make The Cost Cutting Buyer Your Ally

How To Make The Cost Cutting Buyer Your Ally

Today’s buyers are hell-bent on cutting cost. However for sellers that need not be all bad news. Indeed, the latest wave of buyer cost cutting, with its broader and more sustainable focus, has the potential to take buyer-seller relationships to a new level. It means that cost reduction is something that can now unite, rather […]

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The latest research on how buyers buy
Who makes the buying decision