Ray Collis

48 Shades Of Grey In Buying

48 Shades Of Grey In Buying

What your buyer is thinking and how he, or she is feeling about the decision are two different things. As salespeople we need to focus on both. The Stereotype Of The Grey Buyer Buyers and in particular procurement professionals are stereotyped as being pale faced – grey suited bureaucrats. They are typically seen as analytical […]

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The latest research on how buyers buy
Who makes the buying decision