Ray Collis

The Perfect Storm: 8 Trends That Will Rock Your World

The Perfect Storm: 8 Trends That Will Rock Your World

How organizations buy is changing – we all know that. But as a seller how to know exactly what is on the horizon in your key customer, or prospects? In this insight we will examine the key procurement related changes that will rock your world and help you predict when they will happen.

 John O' Gorman

The Cost-Saver Menu: 11 Ways To Help Your Buyer Save

The Cost-Saver Menu:  11 Ways To Help Your Buyer Save

Imagine if you could give the buyer a menu of ways to save money, other than cutting your margins. This insight shows you how.

 John O' Gorman

Staple Yourself To Their Order

Staple Yourself To Their Order

Are there opportunities to optimize how your customers interact with your solution from the moment of purchase to the point of payment? To find out ‘staple yourself to the order’.

 Ray Collis

So You Think You Know The Customer’s Buying Process?

So You Think You Know The Customer’s Buying Process?

Sellers are naturally focused on the purchase order. However, in winning the sale it is important to look beyond the buying decision to see the customer’s broader business and procurement goals.

 Ray Collis

Finding Your Hidden Sources Of Value

Finding Your Hidden Sources Of Value

There may be unrealized opportunities for your solution to deliver even greater value to the customer. This insight provides a methodology to uncover your hidden sources of value.

 Ray Collis

Analyze This! The Role Of Analysts In Making The Shortlist

Analyze This!  The Role Of Analysts In Making The Shortlist

With a confusing array of competing vendors and solutions available in the market, buyers are increasingly turning to analysts for help in short-listing suppliers. But what impact will that have on the number of enquiries to your business? In this insight we discuss some of the requirements of working with analysts.

 John O' Gorman

10 Commandments of Corporate Buying – The Implications For Sellers

10 Commandments of Corporate Buying – The Implications For Sellers

What are the core beliefs or principles of modern procurement? Whether you are a manager running a department or a salesperson selling into an organization you need to know them. They impact on selling as much as buying. In this insight we will share with you the new rules and ethos of buying in large organizations.

 John O' Gorman

Are You Using The IKEA Effect To Help Them Buy?

Are You Using The IKEA Effect To Help Them Buy?

The IKEA Effect provides a clear warning to sellers – ensure the buyer is involved in the process of defining, building, or tailoring your product, or at least in the process of purchase and justification.

 Ray Collis

Test Your Knowledge Of The Key Trends In Buying

Test Your Knowledge Of The Key Trends In Buying

How well do you understand the key trends in buying? That is the trends that are changing how your customers buy. Take a short quiz to find out.

 Ray Collis

What ‘Know Your Customer’ Means In 2013

What ‘Know Your Customer’ Means In 2013

In this era of stalled buying decisions and increasingly complex buying processes sellers cannot really know their customers without understanding how and why they buy.

 John O' Gorman

Why BANT Is Not Enough!

Why BANT Is Not Enough!

The VP of Sales had just taken to the stage. With his opening remark my jaw dropped. ‘BANT is no longer enough’ he proclaimed.

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