Ray Collis

Is The Buyer Struggling Unnecessarily With Your Pitch?

Is The Buyer Struggling Unnecessarily With Your Pitch?

Many sellers are unknowingly doing things that make it harder, rather than easier for the buyer to buy. They are making simple mistakes that have the potential to turn a straight forward nod of the head from the buyer into a puzzled frown. As a result they are unnecessarily over-complicating and slowing progress towards a […]

 John O' Gorman

Sellers: Say ‘Yes To The Mess’

Sellers: Say ‘Yes To The Mess’

How do you cope when faced with complexity and constant change in respect of winning the deal? Well, a new book has been published that recommends you do what the world’s best leaders and teams do – adapt and improvise! Why Buying Can Be Messy We all know that buying can be messy. Buyers don’t always […]

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Who makes the buying decision