Ray Collis

Are Buyers and Sellers Really on the Same Page?

Are Buyers and Sellers Really on the Same Page?

You know the song ‘you say tomato, I say tomatoe – let’s call the whole thing off!’.  Well buyers sometimes feel that way when dealing with salespeople. For example, when it comes to looking at orders and how they are won, there is a fundamental duality between vendors and buyers.  Here is why: Vendors are […]

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The latest research on how buyers buy
Who makes the buying decision