John O' Gorman

9 Ways Buying Has Been Transformed

9 Ways Buying Has Been Transformed

In what amounts to a revolution, the buying decisions are being transformed in 9 different ways: 1. Budgets are Being Slashed Budgets have been slashed, with major projects and purchases scaled back, scrapped, or stalled. 2. Managers Are Being Straight-jacketed Manager autonomy and discretion with respect to purchase decisions and supplier selection has been greatly […]

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The latest research on how buyers buy
Who makes the buying decision