Ray Collis

Are Buyers Really Obsessed With Price?

Are Buyers Really Obsessed With Price?

As a salesperson it is easy to assume that buyers are obsessed with price, or more to the point getting the lowest price.  But is that really true?  Is it perhaps too easy to blame our sales failures on an unreasonable buyer obsession with price?  Well, let’s ask buyers and in particular public sectors buyers. […]

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The latest research on how buyers buy
Who makes the buying decision