John O' Gorman

The New Universal Super-Buyer

The New Universal Super-Buyer

Why more of your customers are conforming to a new global procurement standard. Sellers are witnessing the emergence of a new class of buyer – what we call the Universal Super Buyer. It has profound implications for how you sell. This new class of buyer is ‘universal’ because its approach to procurement rises above industry […]

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The latest research on how buyers buy
Who makes the buying decision