Do Your White Papers Read Like The Yellow Pages?
When buyers download a white paper they expect a certain level of informational value, but they are being cheated.
9 Ways Buying Has Been Transformed
In what amounts to a revolution, the buying decisions are being transformed in 9 different ways: 1. Budgets are Being Slashed Budgets have been slashed, with major projects and purchases scaled back, scrapped, or stalled. 2. Managers Are Being Straight-jacketed Manager autonomy and discretion with respect to purchase decisions and supplier selection has been greatly […]
Peter Viljoen: 
StartupSandy: 
the Senator: 
Martin Lindeskog: 
