John O' Gorman

Buyers & Sellers Share Little In Common!

Buyers & Sellers Share Little In Common!

When buyers and sellers meet they are often on the opposite site of a meeting room table.  Their roles are as different as those of doctor and patient, or teacher and student. We often talk about buying as selling turned inside out.  But just how much have buying and selling in common?  More to the […]

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The latest research on how buyers buy
Who makes the buying decision