Ray Collis

Do You Know Your Buyer’s IQ?

Do You Know Your Buyer’s IQ?

The buyer’s knowledge state, what we call Buying IQ, is of vital concern to the salesperson in terms of adapting the sales approach, or pitch. It is also essential to accurately pre-qualifying, forecasting, sales opportunity and overall sales performance. Measuring Your Buyer’s Buying IQ The seller should start from the assumption that the buyer has […]

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The latest research on how buyers buy
Who makes the buying decision