John O' Gorman

Selling To Solomon – Selling To Buyers Who ‘Know It All’

Selling To Solomon – Selling To Buyers Who ‘Know It All’

Much of traditional selling is based on the premise that the seller knows more than the buyer.  Well, this assumption is increasingly being proven to be false.  Today’s buyer is more skilled and experienced than ever before and that presents the salesperson with both opportunities and challenges. (a) Complex Decisions Require Skilled Managers Managers are […]

why-buy-smallad
The latest research on how buyers buy
Who makes the buying decision