Ray Collis

What Are Your Buyers KPIs?

What Are Your Buyers KPIs?

Knowing the buyer’s KPIs is essential if you really want to understand the motivation and behaviour of the professional buyer. As salespeople you and I are measured based on reaching our sales target, no doubt with some consideration of margin. But how are our counterparts in procurement measured? What’s Driving Your Buyer? Salespeople will rightly […]

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The latest research on how buyers buy
Who makes the buying decision