Ray Collis

WHY Buying Decisions Are Really Made

Decrease Font Size Increase Font Size Text Size Print This Page

The latest research into WHY buying decisions are made provides sellers with a valuable insight into the new nature of sales persuasion and influence.


Why buying decisions are made

What we know about WHY buyers buy has changed expanded greatly in recent years.  That includes the logic and analysis (what we call buying rationale) as well as the impulse and emotion behind the decision.  

This information is of vital importance to the sellers who wishes to sell to today’s more demanding buyers.


Ready To Get Started?

Not sure where to start?  Explore the range of insights on the topic by clicking here.

Looking for something in particular?  Select from the key categories in respect of WHY buyers buy:


Still not sure?  Click here to browse the list of most popular articles on Buyer-Seller Insights.

You must be logged in to post a comment Login

The latest research on how buyers buy
Who makes the buying decision