WHY Buying Decisions Are Really Made
The latest research into WHY buying decisions are made provides sellers with a valuable insight into the new nature of sales persuasion and influence.
What we know about WHY buyers buy has changed expanded greatly in recent years. That includes the logic and analysis (what we call buying rationale) as well as the impulse and emotion behind the decision.
This information is of vital importance to the sellers who wishes to sell to today’s more demanding buyers.
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