How Buyers Buy

Tips On Selling To The Bureaucratic Buyer

If buying is becoming more bureaucratic, then what are the implications of this for sellers? We asked sellers to share…

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Sellers Make Dangerous Assumptions About Buying

As more salespeople are learning to their cost, assumptions about how the buying decision is going to be made can…

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Why Buyers Buy

How To Make Your ROI More Buyer-Friendly

As with building skyscrapers, the temptation for sellers in building a business case is to add another floor of benefits…

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Buyers Are Taking ‘Baby Steps’

In an effort to minimize risk buyers are taking smaller steps as they progress towards major buying decisions. …

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FEATURED VIDEOS

Buyer Attitudes

Caution: Buyers Are Weary Of Questions

There is a reason why buyers sit back and let salespeople do...

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Buyer-Seller Relations

How To Make The Cost Cutting Buyer Your Ally

The 6 buyer strategies for cost reduction and their implications for sellers...

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Public Procurement

Prime Minister Lashes Out At ‘Procure-au-crats’

Recent remarks made by The UK Prime Minister show that the debate...

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Who Makes The Decision

How To Make The Category Manager Your Friend

Organizations are increasingly structuring their procurement in terms of key categories. This new state of play presents a...

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Tips On Selling To The Maverick Buyer

Maverick buying has been all but outlawed in most organizations, even for relatively small or routine purchases. Managers...

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Tips for Sellers

RFX: Are you sure you don’t have anything else to add?

If there are key points of information that have not been elicited by the main content of the...

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Can Sellers Really Help Buyers To Buy?

Can Sellers Really Help Buyers To Buy? Well, if you listen to buyers the answer is a...

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Good Guys Don’t Finish Last!

Many salespeople believe that ‘good guys finish last’, however those that really matter – that is buyers –...

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