Our mission is – to add spice to selling:

We believe much of what is written about selling has gone stale.  It needs to be spiced up!

How?  By taking a buyer view on selling!

You won’t find much of what is written about here anywhere else.  That is because most sales commentary is based on what salespeople want, as opposed to what buyers need.

It will challenge you – just as today’s more demanding buyer will challenge you.

But it will reward you to.  Understanding what buyers want will give you a real sales advantage.

And finally, your customers will thank you – it will make it easier for them to buy from you!

From the Ray, John and the Buyer Insights team:


p.s. Please join the discussion – offering your own insights – and help us to spice it up.




Buyer Insights is powered by The ASG Group Of Sales Trainers and Consultants

The latest research on how buyers buy
Who makes the buying decision