Increasingly salespeople are reporting the demise of small talk and other social niceties in the buyer encounter. But, what does it mean for your relationship selling strategy?
Account management has changed in a way that fundamentally challenges us as sellers. However our account management plans can all to easily take the repeat customer for granted. In this insight we examine the old way of account management and it’s many pitfalls.
Key Account Management (KAM) too often suffers from a one-sided view of the relationship. In this insight we will challenge you adopt the buyer-perspective on the relationship. That includes the tools and concepts used by buyers to managing suppliers.
Do you know what is on the mind of the CEO, or indeed the CFO in the organizations you are selling? It is their agenda that is increasingly shaping the agenda in all other departments. So, thinking like the CEO or CFO should help you to boost your sales performance and success. The CEO/CFO [...]
Our deal narratives – the stories we tell ourselves and others about stalled deals – have the power to either limit or boost long term sales success. However new research highlights the importance of writing and then editing the narrative of the lost deal. The Narrative Of The Lost Deal How a seller explains a [...]
In these challenging times traditional job descriptions and role demarcations are redundant. No more is this evident than in respect to the need for ‘all hands on deck’ in terms of sales & business development. We call this trend the ‘Open-sourcing of sales’. Sales Requires New Collaboration Organizations can no longer afford to leave selling [...]
Three salespeople and one procurement professional were deep in debate. The topic was the rise of the competitive tender and the delay in calling sellers to the table. “The problem is we are being called to the table later” said one exasperated sales manager. Continuing the table analogy he added “they don’t call us in until long [...]
How do you cope when faced with complexity and constant change in respect of winning the deal? Well, a new book has been published that recommends you do what the world’s best leaders and teams do – adapt and improvise! Why Buying Can Be Messy We all know that buying can be messy. Buyers don’t always [...]
We did an analysis of sales training courses recently. We found that there was little change in over a decade in terms of the topics being addressed. More important still, it appears that sales training has failed to reflect any of the dramatic changes that have taken place in respect of how buyers buy. Indeed, [...]
Buyers still need solutions right? Well, of course they do. Indeed, they want better solutions than ever before and they want a better price too! The only problem is that they don’t necessarily need or want the sales and marketing that goes with them. This paradox is at the centre of a new controversy in [...]
The London Olympics have arrived. There is certain to be lots of blood, sweat and some gold too. But, with markets remaining sluggish, for many sellers re-igniting sales is proving to be a challenge of Olympic proportions. As new world records are set in London, we have turned to past and present champions for inspiration [...]