Buying Has Changed!

The Buying Revolution


Accelerated by the slowdown, as well as mounting compliance requirements, buying has undergone a revolution.  Buyers have re-written the rules of how they buy. The only problem is that they have not told sellers about it.  That is until now.


Did You Know There Was A Revolution?

Last year’s cold call, sales pitch and sales proposal are at odds with the new sophistication of modern buying.

Specifically, they are ill-equipped to deal with the new realities of:

1. THE BUYING PROCESS – the steps required for a purchase to be sanctioned

2. THE BUSINESS CASE - the business decision behind the purchase

3. THE BUYING TEAM - the fact that decisions are being made higher and wider

To ensure the purchase gets sanctioned sellers must address these fundamental needs.  But, are you ready?

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