Buying Politics

 Ray Collis

Selling To Teams: Lessons From Sport

Selling To Teams:  Lessons From Sport

Some organizations don’t do team work very well. That is a problem in the context of collaborative buying decisions, cross functional buying committees and internal approvals procedures.    Some organizations are a dream to sell to,  while others are a nightmare.  The individuals involved may be nice to deal with, organized and professional.  However when it comes to [...]

 John O' Gorman

Sellers: How To Calculate Your Value? – The Value Equation

Sellers: How To Calculate Your Value? – The Value Equation

Communicating your value to today’s hard-nosed buyers can be a real challenge. You know that your marketing literature won’t do it. You know that your sales pitches and proposals must. Price Versus Value Many buyers have an almost single-minded obsession with price. That makes moving the conversation off price and onto value the seller’s priority. But [...]

 Ray Collis

Justify With Numbers – Compel With Emotions

Justify With Numbers – Compel With Emotions

Fact sheets, spreadsheets and ROI calculators are vital sales tools, but they are not enough. The seller must tap into the buyer’s underlying buying motivations and emotions as well as connecting with the buyers logic and analysis to improve sales performance. Moving Beyond The Calculator In Selling In business, emotions are generally considered unhelpful at [...]

 John O' Gorman

Sellers: Are You Leaving Your Buyer Naked?

Sellers: Are You Leaving Your Buyer Naked?

Many sellers are leaving their buyers naked! They are getting them excited about their solutions and then letting them go off unprepared to their senior management colleagues looking for approval. The Naked Buyer Typical sales proposals fail to provide buyers with the basic undergarments in terms of the justification required for the buying decision. That [...]

 Ray Collis

Examining the Business Case – The Political Dimension

Examining the Business Case – The Political Dimension
This entry is part of 12 in the series Business Case

A business case is an economic argument for investing in a project or purchase. However, it is not purely economic, but also political. In this context the successful business case will involve a process of extensive involvement with stakeholders and will be written, or at least reviewed, by cross-functional committees. This is essential to creating [...]

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