Your customer’s fear of change could lengthen the sales cycle and maybe even jeopardize the sale. However, if handled correctly it can be an ally in winning the sale.
How do you cope when faced with complexity and constant change in respect of winning the deal? Well, a new book has been published that recommends you do what the world’s best leaders and teams do – adapt and improvise! Why Buying Can Be Messy We all know that buying can be messy. Buyers don’t always […]