Added on April 8, 2014
Ray Collis
Buying Team , Dysfunctional Buying Teams , politics , Relationship Selling , Sales Success , Sell Higher & Wider , Selling To Teams
![Selling To Teams: Lessons From Sport Selling To Teams: Lessons From Sport](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2014%2F03%2Fsporting-lessons-for-sellers.png&q=90&w=650&h=300&zc=1)
Selling To Teams: Lessons From Sport
![Selling To Teams: Lessons From Sport Selling To Teams: Lessons From Sport](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2014%2F03%2Fsporting-lessons-for-sellers.png&q=90&w=650&h=300&zc=1)
Some organizations don’t do team work very well. That is a problem in the context of collaborative buying decisions, cross functional buying committees and internal approvals procedures. Some organizations are a dream to sell to, while others are a nightmare. The individuals involved may be nice to deal with, organized and professional. However when it comes to […]
Added on August 4, 2010
John O' Gorman
complexity of buying , complicating factors , conflicting buyer demands , Messy Buying , politics , trade-offs for the buyer , understanding buying
![Try Walking A Mile In The Buyer’s Shoes! Try Walking A Mile In The Buyer’s Shoes!](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2010%2F08%2Fbuyers-shoes.gif&q=90&w=650&h=300&zc=1)
Try Walking A Mile In The Buyer’s Shoes!
![Try Walking A Mile In The Buyer’s Shoes! Try Walking A Mile In The Buyer’s Shoes!](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2010%2F08%2Fbuyers-shoes.gif&q=90&w=650&h=300&zc=1)
Indeed, to understand the full complexity of the purchase requires that the salesperson ‘walks a mile in the buyers shoes’. That is because as the Spanish puts it ‘it is much easier to be in the bullring, than to talk about bulls’