The Quest To Become A Strategic Supplier
How You Can Become More Strategically Important To Your Customers
Connecting With What Matters To The Customer
So, what is your strategy to become more important to your customers? Take inspiration from the print broker story and explore new ways to become more important to your customers – to matter more.
With this in mind, select a key customer and identify what matters to them. That is their definition of success, strategy for success, key success factors, metrics for success, and risks or barriers to success.
Peter Viljoen: 
StartupSandy: 
the Senator: 
Martin Lindeskog: 
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