Ray Collis

Selling To Busy Buyers: What’s Your Decision Simplification Strategy?

Selling To Busy Buyers:  What’s Your Decision Simplification Strategy?

Research into the science of decision making tells us that customers often simplify the basis on which buying decision are made. It is important for the seller to understand the buyer’s decision simplification strategy and to tailor their proposition accordingly.

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The latest research on how buyers buy
Who makes the buying decision