Added on July 14, 2013
Ray Collis
Buyer Emotions , Buyer Motivations , Buyer Psychology , Buying Process , Needs Analysis , Sales Process
The Customer’s Hidden Agenda
Is Your Needs Analysis Only Scraping The Surface?
What if your needs analysis is only scraping the surface? It may be effective in capturing a detailed list of product requirements and functional specifications, but that is not enough. Too often the buyer’s more fundamental underlying needs and motivations remain hidden.