Added on May 1, 2013
Ray Collis
Busy Buyers , Cognitive Research , Complex Buying Decisions , Decision Research , Decision Simplification , Featured
Selling To Busy Buyers: What’s Your Decision Simplification Strategy?
Research into the science of decision making tells us that customers often simplify the basis on which buying decision are made. It is important for the seller to understand the buyer’s decision simplification strategy and to tailor their proposition accordingly.