Ray Collis

Just How Risky Is The Purchase? A Checklist

Just How Risky Is The Purchase?  A Checklist

Some buying decisions are more risky for the buyer than others and obviously that is of concern to the seller because risk can be a major banana-skin. The perceived level of risk associated with the purchase decision is greatest where: 1 The buying decision is new (as opposed to for example a repeat purchase) 2 […]

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The latest research on how buyers buy
Who makes the buying decision