Added on February 11, 2013
John O' Gorman
Beermat Business Case , Business Case , Buying Decision , Help the buyer to buy , Internal Sanction
The Beermat Business Case
Being able to build the business case for your solution is an important sales skill. However the traditional approach to developing the business case fails more often than it succeeds. To address this problem sellers need to start the business case conversation much earlier. They need to adopt ‘beermat’ business case principles because they can’t […]