Ray Collis

The Ultimate ‘NO’ and How to Overcome It

The Ultimate ‘NO’ and How to Overcome It

Few people would accuse those in procurement roles as being ‘yes men’. But perhaps a direct ‘no’ is less common than people think. Those in procurement and finance have found a more effective way of stopping buyers (and those who want to sell to them) in their tracks. It is to ask for a cost-benefit […]

 Ray Collis

Helping Your Customers To Justify Their Decisions

Helping Your Customers To Justify Their Decisions

Sellers must make sure that the buyer is in a position to justify the decision. Otherwise the risk of a stalled deal increases greatly. This is particularly important when decisions are driven by instinct or emotion.

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The latest research on how buyers buy
Who makes the buying decision