Added on May 20, 2016
Ray Collis
Business Case Selling , Buyer-Seller Insights , justify the decision , Purchase Justification , Ray Collis
The Ultimate ‘NO’ and How to Overcome It
Few people would accuse those in procurement roles as being ‘yes men’. But perhaps a direct ‘no’ is less common than people think. Those in procurement and finance have found a more effective way of stopping buyers (and those who want to sell to them) in their tracks. It is to ask for a cost-benefit […]
Added on May 10, 2013
Ray Collis
approvals processes , Buying Process , Emotional Buyers , getting the decision sanctioned , justify the decision
Helping Your Customers To Justify Their Decisions
Sellers must make sure that the buyer is in a position to justify the decision. Otherwise the risk of a stalled deal increases greatly. This is particularly important when decisions are driven by instinct or emotion.