John O' Gorman

Q: What’s for desert? A: The salesperson!

Q: What’s for desert? A: The salesperson!

Three salespeople and one procurement professional were deep in debate. The topic was the rise of the competitive tender and the delay in calling sellers to the table. “The problem is we are being called to the table later” said one exasperated sales manager. Continuing the table analogy he added “they don’t call us in until long […]

why-buy-smallad
The latest research on how buyers buy
Who makes the buying decision