Ray Collis

15 Megatrends In Buying

15 Megatrends In Buying

You don’t need to be taken by surprise – that is because it is relatively easy to predict changes in how your customers buy.   The Rising Tide of Procurement Sophistication The tide is rising in terms of the overall level of procurement sophistication.  The trend of more sophisticated and more demanding buyers seems to be evident in most […]

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The latest research on how buyers buy
Who makes the buying decision