John O' Gorman

Business Case Mania

Business Case Mania

There Is No Getting Away From ‘The Business Case’ ‘When all you have got is a hammer everything looks like a nail’.  Well this principle clearly seems to apply to the buying decision.  There is simply no getting away from the business case when it comes to dealing with today’s buyers.  Here are just 3 […]

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The latest research on how buyers buy
Who makes the buying decision