Ray Collis

Managers Pull Rank On Major Buying Decisions

Managers Pull Rank On Major Buying Decisions

(a) Seniority Required When it comes to major buying decisions, managers are pulling rank.  Senior managers are required to sign off on ever smaller purchases.  They set the priorities and the budgets; if they can be sold on the business case then they have the power to ‘make it happen’. (b) The View At the […]

why-buy-smallad
The latest research on how buyers buy
Who makes the buying decision