John O' Gorman

Buyers Are In ‘Play It Safe!’ Mode

Buyers Are In ‘Play It Safe!’ Mode

(a) ‘Playing it Safe’ For buyers this is the era of ‘playing it safe’.  The cost – benefits equation calculated in respect of each major purchase decision has a vital new dimension – that of risk.  This is having a major impact on the nature of decision making. The appetite for risk has diminished greatly.  […]

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The latest research on how buyers buy
Who makes the buying decision