John O' Gorman

How To Make Your ROI More Buyer-Friendly

How To Make Your ROI More Buyer-Friendly

As with building skyscrapers, the temptation for sellers in building a business case is to add another floor of benefits in a bid to achieve the highest possible ROI for the buyer. However, it is important to remember that the higher the ROI, the greater the danger of the buyer simply toppling your figures. With this in mind, you need to help the buyer create a more credible business case on three levels…

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The latest research on how buyers buy
Who makes the buying decision