John O' Gorman

Buying Is Now A Team Sport

Buying Is Now A Team Sport

Buying Decisions Are Being Wider Buying decisions are being made wider, as well as higher in most organizations.  Indeed, those buyers and sellers we talk to suggest that the numbers involved in major buying decisions has doubled in a decade.  This has major implications for buyer and seller alike. Multifunctional buying teams are the order […]

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The latest research on how buyers buy
Who makes the buying decision