John O' Gorman

How High Can You Climb To Communicate Your Value?

How High Can You Climb To Communicate Your Value?

You want to be thought of by your organization and more specifically the purchase of your solution to be considered important by the customer. You want it to matter – you want it to be seen as ‘strategic’. But when it comes to buying decisions, what is strategy and how can you connect with it?

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The latest research on how buyers buy
Who makes the buying decision