Added on August 16, 2010
John O' Gorman
implementation , level , note , technology , unpredictability
When Big Companies Buy: The Sophistication of Buying Revealed
Organisations are increasingly organized, structured and careful in terms of how they buy. As salespeople we know this to be true. Yet, it is easy to underestimate just how sophisticated many buyers have become. Let us take the example of the buying process for major IT purchases in a large telco (as shown in the […]