Ray Collis

Just How Risky Is The Purchase? A Checklist

Just How Risky Is The Purchase?  A Checklist

Some buying decisions are more risky for the buyer than others and obviously that is of concern to the seller because risk can be a major banana-skin. The perceived level of risk associated with the purchase decision is greatest where: 1 The buying decision is new (as opposed to for example a repeat purchase) 2 […]

 Ray Collis

6 Ways Buyers Can Defeat Seller’s Ploys

6 Ways Buyers Can Defeat Seller’s Ploys
This entry is part of 4 in the series Buying Team

It is with just reason that buyers are skeptical of sellers and their ploys. The result is that they have developed a variety of means of keeping sellers in check. Here are some of the tips given by experienced buyers to their novice colleagues on the subject of managing sellers: Silence is golden! – Be guarded in […]

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The latest research on how buyers buy
Who makes the buying decision