John O' Gorman

Buyers Redefine Selling

Buyers Redefine Selling

It is well worth taking a few minutes to check that your view of selling is the same as that of the buyer.
You may well be surprised to find that it is not!

 John O' Gorman

How Are You Going to Pay The Buyer For His, or Her Time?

How Are You Going to Pay The Buyer For His, or Her Time?

The reality is the most buyers are poorly rewarded for the time they spend with sales people, listening to sales pitches, or viewing sales presentations. With that in mind how are you going to pay the buyer for his or her time in meeting with you?  Just what will the reward be? What is Your […]

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The latest research on how buyers buy
Who makes the buying decision