John O' Gorman

Capturing Your Buyer’s Imagination

Capturing Your Buyer’s Imagination

A sales person can provide the buyer with all the information in the world, but if the buyer can’t imagine the seller’s solution in their business there will be no sale. Capturing the buyer’s imagination is an important part of winning the sale. We traditionally associate imagination with poets, writers and artists, yet it plays […]

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The latest research on how buyers buy
Who makes the buying decision